VR gaming is here to stay: Amazon’s Dreamstore
Posted On July 1, 2021
Buy now: Amazon is building its own VR gaming store for VR, a move that could boost its sales in the crowded market.
The online retail giant said Monday that it would open a new virtual reality store at its New York City headquarters, which will feature a “virtual reality store and shop.”
Amazon VR is a new platform for gamers, but the company said it is not going to build a full-fledged VR store in the US.
It will instead focus on other virtual reality games.
Amazon is also building a gaming hub in Seattle, a hub for games and more in New York.
The company also announced plans to add more game consoles to its growing catalogue.
The company said the new virtual experience will feature “games and experiences that take players on a journey through a virtual reality environment,” including “sensory-first experiences” that will allow players to explore the game world “in an immersive virtual reality experience.”
The company’s virtual reality game platform will also feature a range of content including games, apps, accessories, and more, Amazon said.
Amazon will also provide “games, games, and content that is specially curated by gamers,” the company added.
The store will be a hub of “unique VR experiences that are exclusive to Amazon and Amazon Prime Members.”
It will be able to “sell a broad range of products, services, and experiences,” Amazon said in a statement.
“We’re working to create a marketplace for consumers to discover the best VR experiences and titles.”
The Seattle store will have “an eclectic selection of exclusive VR content including original, immersive, and premium content, including new titles and movies,” Amazon added.